June 2024 – February 2024
Goal: Boost brand visibility, engagement, and reach for multiple local businesses and events through organic and paid social media strategy and event-based content creation
Platforms Used: Instagram, Facebook, TikTok, LinkedIn, WordPress

Tools Used: Google Suite, Canva, DSLR, iPhone, GoPro, Meta Business Suite, Mailchimp, Sprout Social, HeyOrca

- Coordinated and supported promotions for large-scale events including San Diego Restaurant Week, Taste of North Park, and NFL game-day campaigns for service based clients
- Executed organic social media strategy for a portfolio of clients (combined following over 110k), including city associations, restaurants, retail, and event organizers
- Captured and edited real-time content at live events and shoots using DSLR, iPhone, and GoPro
- Collaborated with the creative team to develop visual assets (graphics, photography, video) aligned with campaign goals and brand identity
- Provided hybrid support for social media scheduling and email marketing efforts via Mailchimp

**All content and videos are the property of A7D Creative Group**

Captured and edited by Anna Hopkins while we attended the San Diego Magazine event.

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